Iag Research Recognized Two Volkswagen Models As Finalists In Ad Awards

Early this March, IAG Research, a company that conducts researches and surveys about the primetime television programs watched by the public in major cable networks has released the finalists of their first ever IAG Automotive Advertising Awards. IAG Research also determines the effectiveness of TV advertisement and product placements of domestic and international corporations.

The first ever IAG Automotive Advertising Awards aims to determine the most effective TV advertising campaign of automotive companies, displaying their new vehicle models. The TV ads were aired in 20 cable networks all over the US. Selection of the finalist and winners are based on the votes from over 1 million TV viewers who respond to survey questions conducted by IAG Research.

In regards with this, Volkswagen of America, Inc. has recently announced that the advertisement campaigns for the Volkswagen Jetta and Passat models are among the finalists of the first ever IAG Automotive Advertising Awards. The VW Jetta was recognized as the finalist for the Most Effective Overall Ad: Non Luxury” category, while the VW Passat wagon was selected as a finalist for the Most Effective Established Nameplate Launch Campaign.

The 2007 VW Jetta for the Dance ad features a person asking a VW Jetta owner how to dance.

The 2007 VW Jetta compact sedan was recognized for the Dance ad, which features a black person asking a VW Jetta owner how to dance. The car offers comfort and convenience for customers along with standard VW Passat parts including cruise control, CD player, air conditioning, traction control, height-and-telescoping steering wheel, four-wheel independent suspension, electro-mechanical steering, and a standard manual transmission. The VW Passat was recognized for the Safe Happens advertisement campaign. The 2007 VW Passat comes in two variants: sedan and wagon, both equipped with a 2.0-liter turbocharged engine with an advanced direct-injection system.

Meanwhile, here are the finalists of the Automotive Advertising Award along with the 5 major categories:

Most Effective Overall Ad: Non-luxury
– Ford Escape Hybrid: Kermit the Frog talks about being “green”
– Volkswagen Jetta: African-American male asks white Jetta owner to teach him how to dance
– Volkswagen Passat: Women in the sedan are run into by another vehicle

Most Effective Overall Ad: Luxury
– Lincoln Navigator: Basketball star Dwayne Wade helps build an inner city court
– Lexus LS 460: Demonstration of the sedan’s no-hands parallel parking option
– Hummer H3: A man turns the SUV into a submarine

Most Liked Ad: Luxury or Non-luxury
– Honda Pilot: A troll stops a family in the SUV
– Jeep Wrangler: A lizard stares down the SUV
– GM Warranty: Cars fly above the street

Most Effective TV Launch Campaign for an Established Nameplate
– Nissan Sentra
– Lexus LS
– VW Passat wagon

Most Effective TV Launch Campaign for a New Nameplate
– Dodge Nitro
– Nissan Versa
– Toyota Yaris

IAG Research will hand the awards on April 4 at the opening of the 2007 New York International Auto Show (NYIAS).

Automotive Industry The US Hybrid Vehicles Market Research Report

The rising gas prices, continuing federal and government support, decreasing dependency on imported crude, recharging infrastructure, upcoming cost-effective hybrid batteries and the change in consumer perspectives to drive the US hybrid vehicles market in the future

Hybrid vehicles market has been one of the fastest growing sectors in the US, due to the incorporation of the green technology concept. Additionally, higher fuel economy standards, increasing growth in per capita income, increasing battery life, durability, safety and hybrids economies of scale is also expected to further strengthen the hybrid vehicles market in the country. The US hybrid vehicles market has experienced CAGR of 7.6% over the period 2007-2013.

The full/mild hybrids have driven the hybrid vehicles market significantly in the US. However, plug-in hybrids represent an emerging hybrid market in the US with a strong rate. California, New York, Florida, Texas and New Jersey were few leading states in the US hybrid vehicles market. The issues related to the battery development process, potential challenges and pricing of the hybrid vehicles has been discussed.

The leading automobile companies dominating the US hybrid vehicles market include Toyota, Ford, General Motors, Hyundai and Honda. The major hybrid vehicle models which were sold by these companies include four models of the Toyota Prius Family, Lexus ES, Ford Fusion, GM Chevrolet Volt, Hyundai Sonata and Honda Civic.

Hybrid vehicles market is in the process of mass adoption and is gradually moving towards being a major market in the US automobile based economy. As a result of the government regulations, environmental regulations, rising gas prices, increase in per capita income and recharging infrastructure over the past few years, with the implementation of stringent environmental norms, there has been a remarkable increase in the hybrid vehicles market in the country. This has resulted in increased awareness among the consumers towards eco-friendly hybrid vehicles.

The report titled -The US Hybrid Vehicles Market Outlook to 2018 – Government Strategy and Cost-effective Hybrids to Escalate Demand- provides detailed overview on hybrid vehicles market in the US and helps reader to identify the ongoing trends and developments in the hybrid vehicles industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, hybrid vehicle manufacturing companies, marketing companies and other stakeholders and consumers to align their market centric strategies according to ongoing and expected trends in future.

Benefits of Buying a Used Car

It is time to replace your current vehicle and many prospective car buyers are faced with one hard, controversial decision: Do you buy a new or used vehicle? There are many good reasons to buy a used car, such as having a greater selection of vehicles in your price range, but probably the biggest draw for used-car buyers is affordability. Buying a used car could get you the most vehicle for your money by far, but has a little more risk involved.

Price

There is no doubt that buying a used car compared to buying a new car is going to be less expensive. New car owners often take a significant knock as brand new cars can lose a lot its value in the first year alone! Second hand buyers has the added advantage of being able to step up to a better model within the same price range.

Depreciation

It is really true that once you drive a new car off the showroom floor, its value will drop instantly. Cars depreciate steadily over time, but the steepest decline usually happens within the first two years of ownership. In rare instances, some models can even lose 40 percent or more of their value in the first year. With a used car, there is still depreciation, just a lot less rapidly. Improved reliability with certified pre-owned programs

Even though used vehicles usually don’t carry the same factory warranties as new cars, the original maintenance plan on a new car is often transferable to a second owner, even when buying from a private seller. If you buy a certified pre-owned vehicle from an authorized dealer you can also opt to purchase an extended warranty for the vehicle.

Insurance

Insurance rates are significantly affected by the age of a car. A used vehicle will in most cases be less expensive to insure than its newer counterpart.

Wider Selection

You would be able to buy a better equipped or more powerful version of the vehicle model you want, or you might be able to choose from a wider selection of car brands and models by opting for a used model, for the same price as a new car. Also, your selection of cars, and options further increase because you can buy used cars privately as well as from second hand dealers.

No Long order periods

Brand new cars have to be ordered from the factory in the country of manufacture, and you may have to wait for weeks or even months for your car to be delivered. Some luxury brands have up to a 12 month waiting period.

Individual’s needs differs widely and, the decision to buy new or used all comes down to what you can afford, are you willing to take on a little risk, or do you need complete peace of mind.

A Few Ideas For Making Custom Motorcycle Helmets

Have you ever though about making your own custom motorcycle helmets? You may have thought about it, but then realized that you’re not sure which type of customization you want to make. You may think of customizing your helmet to be completely different than what someone else thinks. They may be considering a custom paint job, and you may be thinking about a helmet mohawk.

You have to be able to know what it means to customize a helmet in order to know what actually qualifies a helmet as being customized. Basically when you customize something you are changing it’s original form to something different without changing the overall purpose of the object.

When you understand what it means to customize a helmet, or any other object for that matter, then you can identify different ways that your helmet can be customized. You’ll be amazed at how many different ways you can create custom motorcycle helmets. We’ll only focus on a few.

For starters, if you don’t want to permanently alter your helmet, meaning you don’t want to change the structure of it, then you can consider options for adding to it such as stickers, paint, or mohawks. These items can be used to add a new look to your helmet, but will not directly alter the helmet structure itself.

You can use other things to create custom motorcycle helmets, but the downside to these items is that you have to alter the structure of the helmet in one way or another. This means you either have to remove some of the existing parts, or you may have to drill into the helmet. The latter of the two is the case with helmet spikes, which stick out the top of the helmet. In order to fasten them you have to drill a whole through the helmet so that they can be attached with a bolt.

Drilling through your helmet can be tricky, and can decrease the effectiveness of the outer shell, but if you’re alright with this, then you can go ahead and do it. The method you choose does not really matter because in the end you will have custom motorcycle helmets that look great.

How To Choose Custom Car Paint Urethane Vs. Acrylic Automotive Paint

There are many factors to consider when choosing the best automotive paint for your everyday vehicle or classic car restoration project. To most car collectors, the look and color of a car paint is the most important factor. Other things to keep in mind include cost, application difficulty level, length of drying time, possible health hazards, and base-coat and finishing options. For simplicity’s sake, I’ll narrow them down to the top four most important differences: cost, difficulty level, durability and purpose. Acrylic and urethane are two of the most common automotive paints, yet they have very important distinctions. This article will help you choose the right car paint for your car project.

Cost

Cost is the only practical area in which acrylic enamel car paint has the clear advantage over urethane car paint, which costs more than twice as much. Acrylic lacquer paints cost up to $250 a gallon, and acrylic enamel costs only $100-$150 per gallon.

Difficulty Level

Application: If properly cut and polished, the finished appearance of acrylic car paint is unbeatable. Urethane paint will give your car a “fresh look,” and is easier to apply than acrylic enamel, which can only be applied with high-pressure spray guns. Urethane car paint can be applied with low-pressure, high-volume spray guns, which are easier to control and spray larger drops for better surface coverage, but are more prone to runs. Acrylic enamel automotive paint does not completely cover the primer, thus the primer color matters more when using it. On the other han, urethane paint covers the primer completely, so it does not require a similarly tinted primer. Acrylic paints can be done in a home garage, and applied in a slightly cooler ambient temperature, but no colder than 18’C (65’F).

Drying Time: Acrylic car paint has a much longer drying time, 1-2 days, as opposed to the short 2-3 hours required for most urethane paints, cutting down on time between coat applications accumulation of dust. For urethane car paint, most follow a base-coat with a clear coat. NOTE: some clear coats tint the color, especially if it is black or white. In this instance, one may prefer to use a single-stage urethane, and forgo the clear coat for the sake of the color. With urethane paint, wet-sand is also an option before applying a clear coat. Acrylic car paints require more coats (6-8), and must always be cut and polished, after letting it harden for several weeks. Single pack acrylic primers and fillers tend to shrink and sink back on repairs, so only use them on a final, even prime coat, and give it as long as possible to harden before wet sanding. Both acetone, thinners and fuel spillage damage acrylic paints, and they require more maintenance to keep your car finish shiny. In contrast, if a urethane paint job goes well, it needs no buffing, and un-buffed paint is the longest lasting and easiest to keep clean. If it is baked on, the car can be assembled the next day.

CAUTION: Urethane paints are toxic, as they contain isocyanate, airborne compounds that enter the body through the lungs and skin. Always use safety gear (goggles, mask and gloves) and proper ventilation when working with urethane paint. Acrylic automotive paints are less toxic because they are water-based, so the resin adheres using water as its primary agent, whereas urethane depends on a solvent.

Durability

Urethane finishes are much more durable than acrylic enamel finishes. There are many factors that vary the exact length of time a finish lasts, but urethane finishes, when properly maintained, generally last 5-10 years longer than acrylic enamel finishes. Urethane paints are activated by hardeners, so after they are mixed, they must be used promptly or the product is wasted. Acrylic enamel paint is prone to more chipping, cracking and general wear and tear, since it does not feature the hardeners.

Purpose

Acrylic enamel car paint is typically used by professional car restorers who want to paint a classic car to exactly the original specifications, which requires acrylic enamel paint on many antique cars. For example, acrylic enamel automotive paint is better for replicating factory orange-peel paint jobs, a bumpy surface finish. Both auto manufacturers and car restoration professionals have now switched to urethane paint for most auto body work, due to it’s practical advantages over acrylic enamel. It has become the standard in the auto industry because urethane car paint provides a quicker and better looking finish.